Virutial dating games
Launched in December, the game already has 2m daily active users, most of whom are young women.
It’s a breakout success in a traditionally neglected gaming demographic — and female-focused gaming company Pape Games is pulling out all the stops to win over players’ hearts.
Sean and Meta Jo Riseling first met on the dance floor of a club in July 2009.
Geared exclusively towards girls, the site attracted over 10,000 members just 5 days after its release on September 10, racking up 3.5 million page views in the same time frame. Girls sign up and become members of a social network but also users of a dating simulation in cartoon style.
They have to try to hook up with one of four male Anime characters (who are the “stars” of the site) through “conversations” and must collaborate with other Webkare members in order to move on in the game.
One-to-one emails, which are like phone calls, make up the second stage. “We encourage people not to lie when they’re cyberdating,” says Gould.
“The goal is to meet someone in person, not to sit in front of your computer all day.” Still, lots of people do misrepresent themselves.
Webkare’s future monetizing strategy could include turning the concept into a video game or novel, merchandising, product placement, selling virtual items, expanding the concept to cell phones, developing a version for male users or offering premium memberships.