Online dating popular pages
The dating brand saw 58,000 engagements to its Facebook Page in the month before Valentine’s Day.Zoosk’s top posts centered around inspiring its followers to find love, sharing advice, asking questions about dating, and posting witty content to lighten up any loneliness.What can we derive from the best content of the 2017 Valentine’s season?We’re continually watching how brands are taking advantage of Facebook’s favored format, video.There were 272 photos posted by these dating brands and only 27 videos. Its top liked and commented posts were all focused on positivity and empowerment, which is well-suited for the inspirational platform.Bumble’s top post also incorporated one of the best strategies to get users commenting on Instagram, by using a relatable meme and suggesting they tag a friend.Match, despite being a well-known dating site, didn’t post any content at all to its Facebook Page.
Links were the most commonly posted format, followed by photo content.
The top photo, also from Zoosk, celebrated National Hugging Day.
Whimsical holidays provide a relevant way for brands to join in on trending social media conversations.
We’ve noted before that Instagram is growing in importance for brands.
On average, the brands posted 30 times to their accounts in the lead up to Valentine’s Day.