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However, Facebook is one of the best tools to use if you want to target a specific audience through paid campaigns.Facebook knows a lot about its users, and it uses this information to your advantage when you purchase ads.Keep in mind that to create a business page, you need to have an existing personal account on Facebook.Beyond the basic general information required by Facebook (name, username and business category), be sure to include as many details as you can about your business, such as your contact information, website, social accounts, default and cover photos, "about" section, hours, location, etc.You can also create videos here, post job applications and create lead forms.Facebook recently rolled out a polling feature that allows you to get your followers' opinions, similar to Twitter's polls.Facebook Messenger is an important customer service tool, and customers expect you to use it – in fact, Facebook tracks the response rates and times of brand pages so customers know how quickly they can expect an answer.
Because of its wide potential reach, many businesses have found it useful for advertising and connecting with customers.
Using Facebook for business purposes can sometimes be difficult.
Facebook's rules and algorithms can make it difficult to ensure that your followers see what you post via organic reach.
Some examples of things you can have customers do include book services, get in touch, shop, sign up, or download an app/game.
Facebook recently rolled out some new call-to-action options, so you'll be able to choose from a wider range of buttons to display for your page visitors.
You can use services like Rafflecopter to offer an incentive for liking and following your page.