Global online dating market
Why struggle to find someone special in a crowded bar when you can do it more easily and effectively from the comfort of your own home?
The industry has grown exponentially in many Western countries.
Winchester, for instance, argues that they “.” A 2015 and Ipsos ASI study indicates that there are 12.7 million singles in the UK .
However, government intervention currently seems less likely, because the industry has been proactive through developing a set of rules that online dating providers (who are members of the ODA) must adhere to.
In the online sphere, the identities and characteristics of individuals can be hidden or falsified.
And although it has been argued by the media that users of unpaid sites may be less committed to finding a long-term partner, or that these sites may be less safe, this is not always the case.
The CEO of Tinder, Sean Rad, has proudly said that their app has already generated 45 million matches (not couples).
However, certain mainstream sites also offer app-based products.
A study by online dating website e Harmony has found that more than half of their users already use smartphones to access the service.