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“Our real-life and online identities are more and more interwoven.” Because of this cultural shift, online dating sites now have unprecedented reach into our lives. Reams have been written about online dating, but as far as we know, no one has put the sites to the test.
They are gatekeepers to a massive population of potential partners; they control who we meet and how. So Consumer Reports decided to survey almost 115,000 subscribers about online dating and their experiences with it.
In fact, people over 50 are one of the fastest growing segments.
“It’s a product of the growing normalcy of using social media apps,” says Moira Weigel, author of “Labor of Love: The Invention of Online Dating” (Farrar, Straus & Giroux, 2016).
If you find your life partner on your first date, the site doesn’t make much money off you.
Our survey found that among respondents who stopped online dating, 20 percent of men and 40 percent of women said they did so because they didn’t like the quality of their matches.
Kate, the government analyst, has started using Tastebuds, a site based on music preferences.She signed up for JDate, an online dating site for Jewish singles.“All kinds of people are doing it,” says Caploe, 54, a publisher who lives in New York City.A whopping 44 percent of respondents who tried online dating said the experience led to a serious long-term relationship or marriage.That kind of connection rate would shatter Hall of Fame records, at least in baseball.